As of 2020, the global market share of bottled water stood at $217.66 billion, a very huge number by all standards, one that should tell you everything that you need to know about the demand for bottled water. Despite the effects these bottles have on the environment, the thirst for them continues to grow, and this has led to the sprouting of custom glass drinking bottles companies that make unique containers for water bottlers.
As water bottle designs continue to evolve, brands are focusing not only on functionality but also on aesthetics. From cool shaped water bottles to elegant custom glass water bottles, the market is filled with options that cater to different preferences. Whether you’re looking for a cute water bottle idea for personal use or a stylish branding solution, unique and cool-looking water bottles can make a difference in customer engagement.
We are going to explore some of the best 20 water bottle design ideas that are revolutionizing the market right now and how they are impacting the sales of their respective brands. If you have been looking for inspiration for your own custom water bottle design, then stick around to the end.

Sony Waterproof Mp3 Player Bottle Design

Sony is best known for its electronics that range from TVs, music systems, cameras, phones, among many others. What people don’t know is that they have a stylish line of water bottles that they created to promote a new line of waterproof MP3 players they were launching at the time.
Rather than selling the devices as standalone products, Sony unlocked the ultimate marketing gimmick ever seen by dipping them inside a full water bottle. This was Sony walking the talk by literally dipping the players inside water. So customers got a stylish water bottle on top of the MP3 players.
- Sony Waterproof Mp3 Player Bottle Design
- Eco-Bottles
- Heat Resistant Water Bottles
- Fashionista Water Bottles
- Fitness Water Bottles
- Graphic Water Bottles
- Filtering Water Bottles
- Multi-Purpose Water Bottles
- Foldable Water Bottles
- Watering Cans Water Bottles
- Health Drink Water Bottles
- Studded Water Bottles
- Glow-in-the-Dark Water Bottles
- Fruit Infuser Water Bottles
- Kid-Friendly Water Bottles
- Stainless Steel Water Bottles
- Glass Water Bottles
- Liquified Luxury Water Bottles
- Haute Water Bottles
- Paper Water Bottles
- Conclusion
Eco-Bottles

Heat Resistant Water Bottles

Fashionista Water Bottles

Fitness Water Bottles

Graphic Water Bottles

Unique & Cool Water Bottle Shapes

The shape of a water bottle is more than just an aesthetic choice—it influences usability, portability, and branding. Some brands push creativity to the next level with cool bottle shapes that stand out in the market. Whether it’s a triangular bottle for a futuristic look or a round-bottom design for ergonomic handling, these innovations make hydration more exciting. If you’re looking to design your own water bottle, experimenting with unique contours and silhouettes can add a signature touch.
Some of the most cool shaped water bottles include:
- Geometric designs – Hexagonal and diamond-cut bottles for a sleek appearance.
- Animal-inspired bottles – Fun and creative shapes, great for kids.
- Ergonomic grip bottles – Designed with curves that fit naturally in your hand.
- Custom glass water bottles – Premium, eco-friendly choices with personalized engraving.
Filtering Water Bottles

Multi-Purpose Water Bottles

Foldable Water Bottles

Watering Cans Water Bottles

Health Drink Water Bottles
Studded Water Bottles

Glow-in-the-Dark Water Bottles

Another amazing design that takes things to the next level by adding a glow to the bottle. These kinds of bottles could be decorated in the bedroom wall to light up a room nicely with that ambient glow that comes in varying colors and patterns. Some even go as far as using advanced technology that causes the water inside to react to the sunlight and cause the lining of the bottle to start glowing.
Practically, it would be a very good addition for people going camping in the wild as it can come in handy in the dark. When preparing to take some beautiful pictures, you could involve these bottles in perennial hanging baskets, which could create a pastoral atmosphere.
Fruit Infuser Water Bottles

Kid-Friendly Water Bottles

Stainless Steel Water Bottles

Glass Water Bottles
Luxury Water Bottles

These are the kinds of water bottles that are used in high-end hotels and clubs. They are branded water bottles that are made of glass and are used to serve sparkling water at very high prices. They are usually large and resemble ordinary soda containers. This means they are not meant for outdoor activities. So don’t go around carrying it to your camping trip as that would be an inconvenience.
One example of a luxury water bottle is the Acqua di Cristallo Tributo a Modigliani, which holds the title of the world’s most expensive water bottle. Its unique water bottle design features 24-karat gold, making it more than just a vessel but a statement piece. This bottle design is a stunning tribute to both luxury and art. Some editions even come embedded with imitations of crystals and precious stones, making these unique water bottles highly sought after by collectors. Such water bottle designs are part of clever marketing tactics, ensuring sales remain at an all-time high.
Haute Water Bottles

Paper Water Bottles

How to Design Water Bottles
Creating an innovative water bottle design involves more than just aesthetics. At Roetell, a leader in glass bottle manufacturing, we emphasize combining functionality, sustainability, and style to produce the best water bottle designs. This guide will walk you through the steps to design a water bottle, focusing on key elements like water bottle shapes, water bottle decoration, and the history of water bottle invention.
Choosing the Right Water Bottle Shapes
Selecting the appropriate shape is crucial in water bottle design. Different shapes serve various purposes and enhance usability:
- Cylindrical: Classic and versatile, suitable for general use.
- Square: Space-efficient, ideal for compact storage.
- Bulbous: Ergonomic, providing a comfortable grip.
Designing for Functionality and Aesthetics
A successful water bottle design balances practicality with visual appeal. Consider the following aspects:
- Capacity: Determine the volume based on target usage scenarios, such as 500ml for daily use or 1 liter for outdoor activities.
- Mouth Size: Ensure ease of cleaning and drinking. Wider mouths are preferred for adding ice or fruits.
- Cap Design: Secure, leak-proof caps are essential. Options include screw caps and flip tops, each offering different benefits.
Creating Innovative Water Bottle Designs
Materials and Sustainability
Roetell focuses exclusively on glass, an eco-friendly and safe material for water bottles. Glass is non-toxic, recyclable, and preserves the taste and quality of the water.
Water Bottle Decoration
The aesthetics of your water bottle can significantly impact its appeal. Consider these elements for decoration:
- Color and Finish: Choose colors that resonate with your target audience. Matte, glossy, or frosted finishes can add a touch of elegance.
- Graphics and Logos: Incorporate your brand’s logo or unique graphics to make the bottle stand out. Techniques like screen printing, engraving, and decals can be used for this purpose.
- Text and Quotes: Adding inspirational quotes or brand messages can enhance the personal connection with the user.
Innovative Features
Innovative water bottles incorporate features that enhance user experience:
- Insulation: Double-walled glass bottles keep drinks hot or cold for extended periods.
- Infusers: Built-in infusers allow users to add fruits or herbs, promoting healthy hydration.
Steps to Design a Water Bottle
Step 1: Conceptualize Your Design
Start by brainstorming ideas and sketching initial designs. Consider the bottle’s purpose, target audience, and unique selling points.
Step 2: Choose the Right Shape and Size
Select a shape that suits your design vision and ensures practicality. Decide on the size based on typical usage scenarios.
Step 3: Focus on Material and Sustainability
Opt for glass to align with sustainability goals. Glass is durable, non-toxic, and preserves the water’s taste.
Step 4: Design the Aesthetics
Create water bottle graphics that align with your brand. Use vibrant colors, elegant finishes, and meaningful text to attract customers.
Step 5: Incorporate Functional Features
Add features like insulation, infusers, or ergonomic grips to enhance the bottle’s functionality.
Step 6: Prototype and Test
Develop prototypes and conduct thorough testing to ensure the design meets practical and aesthetic standards.
Step 7: Iterate and Finalize
Refine the design based on feedback from testing. Ensure that the final product is both functional and visually appealing.
Step 8: Production and Quality Control
Partner with a reliable manufacturer like Roetell to ensure high-quality production. Implement stringent quality control measures to maintain consistency.
By following these steps and focusing on both functionality and aesthetics, you can create a water bottle design that stands out in the market and resonates with your audience. Roetell’s expertise in glass bottle manufacturing ensures that your designs are brought to life with the highest quality standards.
Introducing Roetell: Experts in Glass Bottle Design
At Roetell, we are dedicated to transforming your brand’s vision into reality through exceptional glass bottle design. Our experienced design team is at the heart of this process, working closely with you to understand your brand’s unique needs and translating them into custom designs that captivate and inspire.
Our custom design process begins with an in-depth consultation to grasp your specific requirements and brand identity. From there, our team creates detailed design prototypes and mock-ups, ensuring that every aspect aligns with your vision. We then use advanced manufacturing technology to bring your custom design to life, maintaining high standards of quality and precision throughout. Combining creativity with technical expertise, our team ensures that each bottle not only reflects your brand’s identity but also stands out on the shelf. Whether you’re aiming for a sleek, modern look or a more traditional aesthetic, Roetell delivers glass bottles that are as functional as they are visually striking.